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HARLEY-DAVIDSON LAUNCHES ALL-NEW PLATFORM TO INSPIRE THE NEXT GENERATION OF GLOBAL RIDERS

27 March 2015

The Street 750 Features New Liquid-Cooled Revolution X Engine and Dark Custom Styling

Harley-Davidson® (NYSE: HOG) is continuing its monumental ride, which began with the introduction of Project RUSHMORE, by launching a new Dark Custom™ motorcycle designed for young urban riders around the world.

The Harley-Davidson Street™ 750 motorcycle – the first all-new platform from Harley-Davidson in 14 years – is built for urban environments with all-new liquid-cooled Revolution X™ powertrain, nimble agility and the sound and look that lets everyone know it is a genuine Harley-Davidson.

“This is the latest motorcycle to join our Dark Custom lineup, which helped make us the number-one selling brand to young adults in the U.S. for the past five years,” said Matt Levatich, President and Chief Operating Officer, Harley-Davidson Motor Company. “The new Street 750 was designed with thousands of hours of input from young adults in cities around the world. This input guided both the attitude and capabilities of this motorcycle. It is proof that being customer-led continues to be a core driver of our productdevelopment process.”

Urban, Authentic Harley-Davidson

The Street 750 from Harley-Davidson is built for an urban environment. It features the new, Revolution X engine, designed to match the demands of stop-and-go traffic with nimble agility, while delivering instant throttle response to escape city gridlock.

The Revolution X engine is housed in a new, narrow and lean chassis, with a super-low seat, new suspension and broad handlebar sweep that provides confidence and maneuverability when managing tight turns and fast moves. This signature Dark Custom motorcycles feature a premium, minimalist style that serves as a blank canvas for riders to customize

“The Harley-Davidson Street 750 is designed to cope with the unique challenges faced by riders in European cities. It marries nimble maneuverability, unique Dark Custom style and instant power helping riders escape the cars, buses and taxis that clog inner-city roads,” said Matthew Knott, PR and Communications Manager EMEA, Harley-Davidson Europe. “This latest motorcycle from Harley- Davidson is designed specifically to meet the needs of urban riders and is the ideal way to discover your city in style.”

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